AdWonder: Curiosity Illuminated

Friday, November 11, 8:30am-4pm

Bringing you the best and brightest from Columbus and beyond.

AdWonder brings curiosity to the forefront with a unique cross-section of perspectives and professionals. From illuminating talks to interactive discussions, join us for a day of inspiration and networking with top movers, shakers, and decision-makers in our advertising and design community. 

This fluorescent Friday will be packed with:

• Bright Ideas from some of our industry’s top minds

• Electric keynotes and innovators from organizations like Meta

• Opportunities for expanding personal network

• Team building and investment in 100 Watt talent

Sessions:

The Role of Diversity, Equity and Inclusion within Marketing
Panel Discussion with Nationwide Insurance:

• Ramon Jones, Chief Marketing Officer

• Mike Boyd, SVP, Content & Delivery

• Lu Yarbrough, AVP, Diverse Marketing

• Sophia Shen, AVP, Chief of Staff to CMO (moderator)

Join Nationwide's Marketing leaders for a discussion around the role of Diversity, Equity and Inclusion within marketing. Hear how Nationwide approaches advertising, partnerships and brand management with a focus on DEI across the insurance and financial services provider's audiences.

Keeping Your Team Sane: Prioritizing Mental Health in the Advertising Industry
Danielle Salley, Associate Interactive Director, Chernoff Newman

The advertising industry has a history of normalizing working long hours and burning out employees, but it’s time we normalize making mental health a priority. The pandemic forced many companies to rethink how their teams got the job done: working from home, having more flexible hours during the day and encouraging more effective communication efforts. As we continue to grow and learn from the pandemic, it’s time for our industry to return to a better normal - and not slide back to the way we used to operate.

Everything I Know At This Specific Point in Time
Jason Sperling, Global Executive Creative Director, Meta Reality Labs

Using his defining successes and failures as a backdrop, Meta Global Executive Creative Director Jason Sperling discusses lessons learned along the way to becoming a key creative on one of the biggest brands in the world. With candor and humor, Jason takes you behind the scenes of some of the most iconic campaigns, sharing the valuable insights compiled from over two decades in marketing, with the hopes of inspiring others

Communication Can Cure: Using Music, Sports and Creativity to Change the Mental Health Conversation
Rick Milenthal & Dave Sonderman, The Shipyard

Mental health is no longer relegated to the dark corners of our culture. It’s finding its way to the music stages, the big games and other entertainment venues. Discover the unique role communications can have in healing diseases like depression, anxiety, and suicidal thought; and how one ad agency has been using creativity to change the conversation around mental health and reduce its impact.

Climbing the ladder: When and how to transition from a creative job to a leadership role
Valerie Thompson, ProMedica

You've been working in your creative position for years, and now you feel ready to advance. It can be intimidating to discuss promotions, raises, and a leadership track with your boss... but it doesn't have to be. Learn how to identify when it's time to move, determine your value, and advocate for a leadership role without feeling awkward, guilty or indecisive in the process.

Kiss My Black Ads
Marshall L. Shorts, Artfluential

Black creativity and culture have driven popular American culture and arguably global culture for decades. Figures like Tom Burrell arguably pioneered what we now call direct or targeted marketing by working from a philosophy that "Black people are not dark-skinned white people...". However, while the influence of Black American culture can be seen culture be seen everywhere in advertising, Black ad professionals still find themselves very much on the margins. Cultural evolution does not mean that cultural identity is dead and this conversation seeks to ask those questions with local Black creative professionals. Kiss my Black Ads was a concept and blog started by Craig Brim that highlighted black creativity in the advertising & design world.

Strategies for Global Digital Marketing Campaigns
Justin Wagg, treetree

Learn some battle-proven strategies for putting together a successful digital marketing campaign when spread across different countries and cultures.

The Privacy Shaking-Up in the Digital Advertising Industry
Helen Speiser, Owner/Principal & Emily Drumm: Digital Strategy & Product Manager, Third Street Digital

4 social media companies have lost $278 billion due to Apple’s privacy changes… and it is impacting the companies that advertise on those platforms too. In this session we will cover the privacy changes that are taking place in the space, the impact, and what it means for the future of digital advertising.

Panel discussion with key women leaders in our community including:
Marty McDonald, President, Fahlgren Mortine
Elspeth Paige-Sack, Chief Engagement Officer, Hunter Marketing
Joanne Heyob, SVP, Operations Strategy + Design, WD Partners

Moderated by Kari King, Teads

Full title and description to come!