Winning in the Economy of Attention

Winning in the Economy of Attention

When: April 27th 5:30-7:30pm

Where: Dawson Careers  1114 Dublin Rd, Columbus, OH 43215

The average person checks their phone nearly 100 times per day–and each time they are barraged by something trying to get their attention. Combined with computer usage, streaming media, and traditional advertising, there are thousands of messages per day vying for our attention. But our attention spans are finite and ever shortening–making it more challenging for advertisers to break through with meaningful impact for brands. 

This has led us into a new chapter of measuring media quality, going beyond metrics like view ability and harnessing the importance of the attention economy.

In this session, you will learn how to plan and measure based on attention, using methods like eye tracking, and how this impacts outcomes and key drivers that will help your brand capture and increase consumer attention. We will also walk through data from one of the largest studies conducted on the subject of attention.

Kari King

As Senior Vice President of Sales at Teads, Kari is a natural business builder and true leader with a drive to win. With over twenty years in the advertising business - over four of which have been in a leadership role at Teads - her positivity and perseverance continue to inspire her team to close business with some of the Midwest's biggest accounts and agencies.

Teresa Lewis

Teresa Lewis is a Director of Research and Insights at Teads, providing thought leadership and developing strategic testing frameworks that help brands and agencies drive maximum impact with their media investments. With over 10 years of industry experience, she has expertise in attribution, closed loop measurement, advertising experiments, creative testing, and attention. Prior to her role at Teads, she spent several years as a leader on the Advanced Measurement team at Adobe Advertising Cloud, in addition to working at multiple advertising agencies.