Each year, AAF Columbus is honored to award the Silver Medal to a distinguished member of our advertising and creative community.
This year, we'll be interviewing our Silver Medal Recipient, Lee Peterson from WD Partners, about his career highlights and insights he has to share about the advertising and creative community.
About Lee
Lee has more than 30 years of collective experience as an innovator, strategist, public speaker, and leading voice in the future of brand experience. He brings a forward-thinking approach that goes beyond brick-and-mortar by synthesizing cultural trends, consumer demographics, and buying behavior across multiple industries to anticipate the next big thing. Lee Peterson is a go-to media resource for industry-leading thoughts on any topic related to the future of brand and retail.
Lee’s list of globally recognized client work includes Samsung, CVS, New Balance, Luxottica and Target. At WD Partners, he has led teams of creatives working on branded experiences for Best Buy, Gatorade, Pepsi, Whole Foods, Stop & Shop, 7-Eleven, Walmart, The Home Depot, Media Markt in Spain, and E Mart in Korea.
Spearheading the design and brand studio within an architecture and engineering firm, Lee has built a culture of curiosity, pushing boundaries, and strategy-driven creative. Today, he is WD’s resident futurist, using his experience and intuition to say what’s next for brands and experiences. Lee travels the globe on behalf of WD Partners, sharing predictions and philosophies with jaw-dropping presentation titles such as, “Amazon Can’t Do That” and “The Next Wave of Retail.”
Lee Peterson has been a thinker, doer, innovator, and collaborator throughout Columbus’s continued growth. His contributions to the business health of Columbus is immeasurable, and his commitment to future-forward thinking has inspired countless individuals, both within the walls of WD Partners and beyond the nation’s borders.
Many thanks to Lee for sharing his creativity and passion with us all!
