How can you use both physical and digital audience data to improve online transactional metrics while creating ever more emotionally engaging advertising campaigns across all media?
There's only one way to find out. Our panel of experts from the Columbus Blue Jackets, Dispatch Media Group/Propel Marketing and Fahlgren Mortine will discuss the relationship between big data, how it’s being used in advertising, and what it means for the future of our industry.
Hear real-world examples of the challenges of knowing what data to collect, how to get it, and how much to let it inform your work.
Learn how each of them are bridging the gap between real-time data and creative to create emotionally compelling advertising campaigns.
Social Media Strategist, Cement Marketing
Vice President of Marketing, Dispatch Media Group
VP - Digital Marketing & Media for the Columbus Blue Jackets
Director of Digital Strategy from Fahlgren Mortine
629 N High St. Columbus, Ohio 43215