Back

Perspectives on Programmatic Video

When
Friday, January 20, 2017
11:30 AM - 1:00 PM
Location
The Boat House at Confluence Park, 679 W Spring St, Columbus, OH 43215

Registration

Board Member Registration – $25.00
Member - Early Registration – $30.00
Member Late Registration – $40.00
Non-Member Early Registration – $40.00
Non-member Late Registration – $50.00
Reserved Table of 8 Early Registration – $280.00
Registration entitles your group to reserved, premiere event seating.
Reserved Table of 8 Late Registration – $360.00
Registration entitles your group to reserved, premiere event seating.
Student Registration – $25.00
Must be a current student.

Registration is closed

Perspectives on Programmatic Video

Event Details

Video remains one of the most powerful mediums but audiences are increasingly mobile. Our conversation will focus on the current state, and future, of programmatic video. Our panel of industry leaders will provide key insights on:

The true definition of “programmatic buying”
The advantages of programmatic video
Is Addressable TV the same as Programmatic?
Programmatic targeting
How advertisers can detect fraud and the protection controls available
Best practices for measuring results and reporting

Panelists

Chris Locke

Vice President Regional Sales

CTV Media

CTV Media, founded in 1980 by Kathryn Dixon, specializes in cable planning and placement. CTV's proprietary cable database provides geographic and rate data on every available system in the U.S. They work as an extension of the advertising agency to plan and negotiate cable campaigns. In addition to local cable, CTV also places regional and national cable campaigns. CTV's experience has grown to include a number of capabilities beyond linear TV: programmatic TV, addressable advertising, TV Everywhere and over-the-top.

Jennifer Dawson Smith

Region Vice President

TubeMogul

Now part of Adobe, TubeMogul is the leading independent software platform that enables brands and agencies to plan, buy, measure and optimize their global advertising. TubeMogul enables you to orchestrate sophisticated programmatic ad campaigns across digital screens, television and out-of-home channels from one platform.

Melissa Hefner

Director of Account Strategy

Goodway Group

As an integral part of Goodway Group’s sales-enablement team, Melissa delivers thorough pre-sales research and clever strategy to make clients heroes every day. Drawing from her extensive experience working with full-service agencies in the media world, she truly enjoys helping clients navigate the ever-evolving landscape of digital media, search marketing, and performance analytics.

Moderator

Chrystie Reep

Senior Vice President, Media Connections Director

Fahlgren Mortine

Chrystie leads the strategic development of all agency media connections efforts. Her creative approach for understanding and connecting with audiences comes from her deep passion for research and results. She has spent her career identifying opportunities and embracing the changing media landscape to drive connections and engagement with target audiences across all media. Chrystie has translated that knowledge and enthusiasm into developing results-driven programs for clients in diverse industries.

Event Sponsor

Goodway Group

Goodway has been customizing programmatic media buys since the first ad exchanges appeared in 2006. This means their media trading and operations teams have experienced the industry’s evolution into programmatic buying and possess a deep understanding of how it all works to drive great results.

PARTNERS

CONTACT

AAF Columbus

629 N High St. Columbus, Ohio 43215

Phone: 614.866.9099

Perspectives on Programmatic Video

Registration

Perspectives on Programmatic Video

Event Details

Panelists

Moderator

Event Sponsor

PARTNERS

CONTACT

THE UNIFYING VOICE FOR ADVERTISING